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Press release

PodX Group expands further in Europe by acquiring Suomen Podcastmedia, Finland’s largest podcast company

Stockholm, 07.03.2023 – In 2022, PodX Group made acquisitions of French podcast studio Nouvelles Écoutes, French podcast producer Studio Minuit, British audio fiction company Goldhawk Productions and Argentinian podcast production company Posta. Just one month ago, they also announced the latest acquisition of the Swedish radio- and podcast production company Filt. PodX Group is now expanding further in the Nordics by acquiring their first podcast studio in Finland, Suomen Podcastmedia. Suomen Podcastmedia (translated to ”Finnish Podcast Media”) is focused on content genres such as true crime, comedy, entertainment and fiction drama. The company has a great reputation for its investigative journalism approach in the true crime genre.

Their podcasts are highly appreciated and have several achievements. ”Ex-jengipomo Keijo Vilhusen elämä” (The Life Of Ex-gangboss Keijo Vilhunen), got 1,3 million downloads with only 8 episodes. ”8 rikosta alamaailmasta” (8 crimes from the Underworld) was #1 on Storytel in Finland last year, even outperforming all books. ”Sarjahukuttaja” (The Serial Drowner) was #1 summer of 2022 on Storytel and also made the police reopen the investigation that the case is about. ”Podiatri” was awarded Winner of the Finnish PR Awards 2021 in medicine. ”Alaston Sofia Belorf” (The Naked Sofia Belórf) was instrumental in Podimo’s successful launch in Finland.

Staffan Rosell, CEO and Member of the Board, PodX Group: “Suomen Podcastmedia is by far Finland’s largest and best operated podcast company, holding over 50% market share and being Finland’s most qualified commercial podcast production studio. Last month, we made a majority investment in the Swedish podcast company Filt that also has offices in Copenhagen and Oslo. With this acquisition, PodX covers the Nordic podcast market. We’re incredibly proud to be able to add Juhani & Joona’s fine company to the PodX group.”

Juhani Pajunen, CEO and Founder, Suomen Podcastmedia: “The Finnish podcast scene has not made a breakthrough in the global market yet, but we will make it now with this deal. The country of Angry Birds and Moomins has a hidden potential of creating compelling stories. The mobile game industry is a several billion industry in Finland, and I hope that the podcast industry will follow that track.”

About Suomen Podcastmedia
Podcastmedia is led by Juhani Pajunen, who has over 20 years of experience in the PR industry and at STT (the national news agency), and executive producer Joona Haarala, who has over 20 years of experience at Yle (the Finnish broadcasting company). Their in-house team consists of six people. Podcastmedia is by far Finland’s biggest podcast company, having over 50% market share. They have a portfolio of 47 podcasts and they have produced branded podcasts for companies such as Danske Bank, PVO, Boehringer-Ingelheim, Accenture, Arla, Raisio, Business Finland, Educo, Bo, Viinitie, etc and they work with commissioners such as Storytel, Supla, Podimo, Danske Bank and Yle (public service).

About Podx Group
PodX Group is a Stockholm-headquartered company committed to investing in businesses with international podcast IP rights: offering financing, as well as support around business development, internationalization and commercialisation to emerging podcast producers and creators.

PodX Group invests in podcast producers who create the best content, and takes on the role as an active partner to jointly develop the podcast companies into leading producers in each market and segment. Additionally, partner companies of PodX Group become part of a global network of renowned podcast companies that enable collaboration and synergies across the group. PodX Group has previously announced investments in French podcast studio Nouvelles Écoutes, French podcast producer Studio Minuit, British audio fiction company Goldhawk Productions and Argentinian podcast production company Posta.

PodX Group is founded by Patrick Svensk (founder of Kanal 5 in Sweden and international TV production company groups Zodiak Media and Nice Entertainment), Staffan Rosell (previously Nordic Head of Viacom, SBS Radio, Discovery Radio, and most recently CEO of Bauer Media, where he founded the audio entertainment platforms Radioplay and Podplay), and Fredrik Said (global expansion at Universum and Acast, leading Acast’s establishments in Mexico, Canada, and Ireland).

About Qarlbo
PodX Group’s main shareholder and financier is the Swedish investment group Qarlbo AB, founded in 2007 by the EQT founder and Chairman Conni Jonsson and family. Qarlbo is an active owner that builds and invests in long term trends, great talent and companies that make a difference. One of Qarlbo’s largest investments is PopHouse Entertainment Group, co-owned with the ABBA founder Björn Ulvaeus.

For more information contact:
Staffan Rosell, +46708821353.
Patrick Svensk, +46708660730.
Juhani Pajunen, +358451304830.